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Frontier Natural Products Co-op Introduces "Simply Organic" Culinary Herbs, Spices and Baking Flavors
New organic line is parity priced with conventionally produced brands

BOULDER, COLO. (October 11, 2001) — Frontier Natural Products Co-op of Norway, Iowa, a leader in the natural products industry, has just introduced nationally its first food products under the Simply Organic® banner. The brand's first wave of 100%-certified-organic Simply Organic foods features 16 bottled culinary herbs and spices; a baker's dozen of dry seasoning mixes, including a selection of sauce and gravy mixes, in convenient packets; and seven bottled baking flavors and extracts.

"Our Simply Organic foods concept is just that — simply…organic," Terry Tierney, Frontier's chief marketing officer, remarked. "We feel that the debut of these products, priced competitively with conventionally produced items in their respective categories, will give consumers what they've been requesting — wholesome organic foods at affordable prices."

Everyday family favorites in the Simply Organic seasoning mixes line include a wide range of convenient flavor options such as Garlic Pasta Sauce, Spicy Chili Seasoning, Vegetarian Chili Seasoning, Fish Taco Seasoning, Sloppy Joe Seasoning, Sweet Basil Pesto Seasoning, Roasted Chicken Gravy and a half-dozen more organic blends. Organic baking flavors include familiar ingredients — pure Almond and Vanilla Extracts in two sizes; zippy Peppermint Flavor; and tangy Lemon and Orange Flavors. The Simply Organic herbs and spices, packaged in distinctive, mini-canister glass bottles evoking a squared, antique look, include favorites such as All-purpose Seasoning, Garlic Salt and All-season Salt; Black Pepper, Black Peppercorns, Garlic Pepper and Lemon Pepper; Ground Cumin and Turmeric; Ground Cinnamon and Ground Ginger; Basil, Oregano and Parsley; along with Garlic Powder and Minced Onion.

"Extensive consumer research indicates that higher prices for organic foods are the number-one barrier to consumers trying and continuing to use organic options," said Tierney. "Simply Organic has removed that price barrier."

What's more, consumer shopping trends point towards continued double-digit growth in organic-food retail sales, and nearly two-thirds of organic food purchases are made in mainstream grocery stores. In fact, industry research reveals that a third of retailers polled state that organic foods are one of the five most important categories for their stores. And, the number of organic selections offered per conventional supermarket has grown more than 350 percent.

On grocery shelves, Simply Organic bottled culinary herbs, spices and baking flavors will appear next to conventionally produced products in the baking and spice aisles while the Simply Organic dry seasonings, sauces and gravy mixes will be available in the dry mixes section. Across the country, Whole Foods Market stores and numerous other natural foods stores, as well as mainstream supermarkets such as Fred Meyer and Wegman's initially will carry the brand.

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Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.