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ORGANIC AND SPICE MAKE EVERYTHING NICE THIS HOLIDAY SEASON
Organic Valley and Simply Organic Team Up To Help Home Cooks Transform a Few Quality Ingredients into Easy Entertaining that Wows

LA FARGE, WI and NORWAY, IA (October 14, 2010) —Organic Valley, America’s largest cooperative of organic farmers and one of the nation’s leading organic brands, and Simply Organic®, a leader of organic spices and seasonings in the US, announcedtoday they will be teaming up to launch a series of recipes and an online Thanksgiving Day Meal Planner designed to help home cooks transform a few quality ingredients into delicious holiday meals, beginning November 1, 2010.

Included in the Thanksgiving Day Meal Planner are all the elements your customers will need to host a stress-free organic holiday, including:
• Invitations that can be printed as postcards or sent electronically;
• A calendared schedule of activities;
• Menu suggestions for appetizers through desserts, including crock-pot spinach dip to festive shallot fruit stuffing to mulling spice brined turkey to pumpkin cake;
• Shopping lists for ingredients based on the meal suggestions you decide to prepare; and
• Games and fun activities for the kids to keep them from being underfoot.

The Thanksgiving Day Meal Planner promotion is designed to help consumers use on-line resources to make it easier and more productive for them as they make their shopping trips to their participating natural and organic retailer.

Participating retailers will be staging tasting demonstrations and putting shelf POP coupon/recipe pamphlets at both their spice and dairy sections, in an effort to cross-promote the categories and generate greater interest in the Thanksgiving Day Meal Planner promotion.

“We believe that the best recipes start with the highest quality, organic ingredients and are made better only by enhancements of the same standard. Simply Organic seasonings are a great match to Organic Valley eggs, butter, cream, cheese and other recipe foundations,” states Tripp Hughes, Director of Category Management at Organic Valley.

Simply Organic’s Senior Brand Manager, Kory Kazimour, also points out “by using the Organic Valley/Simply Organic Thanksgiving Day meal planner, to serve 8 to 10 people, the total cost is less than $10.50 a person — and that’s based on using organic ingredients wherever possible. There aren’t many restaurants where you can order an organic meal — appetizers, turkey, sides and dessert for less than that price.”

The other exciting aspect to this collaboration between Organic Valley and Simply Organic is the weekly-themed gift basket containing over $45 of organic dairy and seasoning products from both co-ops. Consumers can sign up at either co-op’s web site or at either of their respective Facebook pages.

“What makes this an extraordinary promotion, is that you have two of the leading organic brands working together to help make Thanksgiving Day more relaxing and enjoyable, but it helps participating retailers, as shoppers will be looking for specific organic dairy and spice products that have been kitchen-tested and pair well together,” remarks Organic Valley’s Tripp Hughes.

“The other complimentary aspect of this promotion is that consumers will see how both brands are committed to offering healthy, nutritious, and sustainable products, so that after the whirlwind that is Thanksgiving, future holiday meals can be planned around one or more of the menu and recipe suggestions already available,” adds Simply Organic’s Kory Kazimour.

Organic product sales continue to grow each year in the United States. U.S. organic food sales reached $24.8 billion in 2009, up 5.1 percent from 2008 sales, according to figures from the Organic Trade Association’s (OTA’s) 2010 Organic Industry Survey. In addition, the survey reported that organic foods are increasingly found in more mainstream retail establishments. In 2009, 54 percent of total organic food sales were handled through mainstream grocers, club stores and retailers. Meanwhile, natural and specialty retailers were close at 40 percent of sales.

According the U.S. Department of Agriculture, more than 45 million turkeys are cooked and eaten in the United States at Thanksgiving. That number represents one sixth of all the turkeys sold in the U.S. each year! Americans feast on 535 million pounds of turkey on Thanksgiving.

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Organic Valley Family of Farms: Independent and Farmer-Owned
Organic Valley is America's largest cooperative of organic farmers and one of the nation's leading organic brands. Organized in 1988, it represents 1,630 farmers in 33 states and one Canadian province, and achieved $520 million in 2009 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a variety of organic foods, including organic milk, soy, cheese, butter, spreads, creams, yogurt, eggs, produce and juice, which are sold in supermarkets, natural foods stores and food cooperatives nationwide. The same farmers who produce for Organic Valley also produce a full range of delicious organic meat under the Organic Prairie Family of Farms label. For further information, call 1-888-444-MILK or visit www.organicvalley.coop, www.organicprairie.com and the cooperative's farmer website, www.farmers.coop. Organic Valley is also on Twitter @Organic_Valley and Facebook www.facebook.com/OrganicValley.

Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.