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Strong Sales of Original Dip Mixes Lead to Spicy New Varieties

NORWAY, IOWA (September 16, 2004)— Frontier Natural Products Co-op announced today that it's adding five new items to its successful line of Simply Organic Snack Dip Mixes. Simply Organic, Frontier's all-organic brand of spices and seasonings, has developed five new spicy hot flavors for consumers who want to dial up the heat in their snack dip mixes.

"The response to our original dip mixes was great," says Frontier spice category manager Brett Karminski, "and the Spicy Dips offer the same convenience and fresh, home-made taste--but with bolder, hotter flavor." A ccording to American Spice Trade Association, the strongest trend in spices today is the taste for "hot spices," whose consumption now account for 41% of U.S. spice usage. Karminski believes that trend and the flavor of the new items could make them more popular than the originals. "Our product development team did a fantastic job creating these flavors," he says, "and you can adjust the heat to your liking by just adding or subtracting sour cream when mixing them."

Karminski notes that the new dips are a natural extension of the current line of Simply Organic Dips. "Not only are we building on the success of our original dips," he says, "but we're keeping to our overall strategy of expanding organic options with products that appeal to all natural food shoppers."

The five new Spicy Dips are Guacamole, Black Bean, Peppercorn Ranch, Southwest Ranch, and Jalapeno Bac'Un. Each dip contains at least 95% organic ingredients, meets the USDA standards for organic products and bears the USDA logo. They are all vegetarian and kosher certified by KSA. Each pouch makes between one and two cups of organic dip after you've added the required amount of sour cream, yogurt or non-dairy substitute. The suggested retail price for all items is $1.49.

The dip mixes are packaged in foil pouches--like the current Simply Organic dips, dressings, and seasoning mixes--but use bold, hot colors and eye-catching artwork that reflects the spicy hot flavor of the dips. They are shipped in cases of two convenient 12-unit display boxes. A pre-packed display shipper is also available. Complete information is available at 1-800-669-3275.

Note to editor: Samples are available upon request

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Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at