FOR IMMEDIATE RELEASE

For information about products or services, please contact:
Customer Care
800-669-3275

Media Contact:
Anne Rierson
anne.rierson@frontiercoop.com
319-227-7996 ext. 1163

SIMPLY ORGANIC® INTRODUCES MINI-SPICES
First All-Organic Line Offers 35 Spices and Blends

NORWAY, IOWA (September 14, 2004)— Frontier Natural Products Co-op is adding a line of 35 items in smaller "mini" containers to its all-organic brand of spices and seasonings, Simply Organic®. The spices are offered in recyclable clear canisters that hold about one-third the volume of the full-size Simply Organic glass bottles. The new line is expected to contribute to the nationwide boom in sales of organic spices by providing an appealing alternative for customers interested in trying organics for the first time, according to spice category manager Brett Karminski.

"By adding the first line of mini-spices in the natural foods industry and by being the first to offer all organic items in the popular smaller packaging, we're making organic seasonings more accessible than ever," says Karminski. "We believe the convenient packaging and line pricing at $1.99 will encourage significant new trial of organic spices and, in turn, will bring the benefits of organics to a broader audience than ever before."

All Simply Organic spices are lab tested to ensure premium quality. They meet the rigorous USDA standards for organic products and are also kosher certified. The 35 items in the new Simply Organic line are the brand's 22 best-selling spices coupled with 13 popular blends, six of which are salt-free.

The line is packaged in clear stackable canisters with convenient sifter/pour tops and tamper-evident freshness seals. The canisters are recyclable and the lids can be removed completely for refilling.

"This new line is another successful step toward our goal of completely meeting the organic needs of consumers and retailers," says Karminski. "We have a driving commitment to organics, and we are continuing to develop new organic products and to find new ways to offer organics to consumers."

Merchandising options for the new line include new freestanding cardboard display shippers and incorporation into existing Simply Organic 2- and 4-foot displays. Complete information is available at 1-800-669-3275.

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Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.