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SIMPLY ORGANIC´┐Ż INTRODUCES FOUR NEW VINAIGRETTE SALAD DRESSINGS
Unique and Versatile Dressings Offer Fusion of Fruit and Spice Flavors

NORWAY, IOWA (May 10, 2007) — Simply Organic®, the all-organic brand of spices and seasonings from Frontier Natural Products Co-op™, is introducing four new organic vinaigrette Salad Dressing Mixes with a fusion of fruit and spice flavors that bring flavorful intrigue to salads and other dishes. All the mixes are low in calories (only 10 calories per serving), fat-free, sugar-free, and cholesterol-free.

Each new flavor — Pineapple Cilantro, Apple Basil, Orange Ginger, and Red Pepper Curry — makes a perfect accompaniment to green salads, as well as fresh vegetable, grain, and pasta salad combinations. The mixes can also double as a tasty marinade for meats, poultry, soy foods, kebabs, or as a seasoning mix to bring pizzazz to old favorite recipes.

Kory Kazimour, Simply Organic brand manager, notes that the new flavors were developed with emerging taste trends in mind. "Today's consumer is intrigued by unique flavor combinations. Simply Organic has used its herb and spice expertise to bring distinctive flavor to salads and meals with easy-to-prepare mixes."

Kazimour notes that Simply Organic is committed to providing delicious and healthy meal options that can be prepared quickly to help meet the demands of today's busy lifestyles and schedules. "Our new Salad Dressing Mixes offer today's consumer unsurpassed flavor and organic quality with easy preparation," she says. "And we've taken the fat, sugar, cholesterol and calories out as well."

The mixes are certified organic by Quality Assurance International (QAI). They are also certified kosher, vegan/vegetarian — and they are free of hydrolyzed vegetable protein, modified food starch, hydrogenated oils, and genetically engineered ingredients. Because the dressing mixes are shelf-stable, they can be conveniently stored in the cupboard for up to a year (no refrigerator space required!). Preparation calls for the addition of water or fruit juice, and just a teaspoon of white wine vinegar, red wine vinegar, or apple cider vinegar, depending on the variety.

Inexpensively priced at $1.55 per packet, these mixes can be used in a variety of ways. Recipe suggestions are provided on each package, as well as on the Simply Organic website at www.simplyorganic.com. The new flavors complement other Simply Organic Salad Dressing Mixes, such as the popular Caesar, Ranch, Garlic Vinaigrette, and Italian mixes.

Simply Organic offers the industry's only comprehensive line of organic seasoning mixes. All products display the USDA organic logo. To order on-line visit us at www.simplyorganic.com or call toll-free at 1-800-669-3275.

Note to editors: Product samples and photos are available upon request.

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Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.