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SIMPLY ORGANIC® ADDS COCOA BROWNIE AND PANCAKE/WAFFLE MIXES TO THE GLUTEN-FREE BAKING MIX FAMILY
New organic vegan mixes deliver “made from scratch” flavor

NORWAY, IOWA (March 30, 2010) - Capitalizing on key consumer trends, Simply Organic is adding two new delectable gluten-free baking mixes — Cocoa Brownie and Pancake/Waffle mixes. Both of the new mixes are vegan and have USDA organic certification.

Simply Organic’s Cocoa Brownie mix contains Fair Trade Certified™ sugar and cocoa. “While many brownies hide lower-quality cocoa behind oil, artificial flavorings and additives, our brownie mix is all natural, plain and simple,” says Kory Kazimour, Simply Organic Senior Brand Manager. “During product development, we stood firm on delivering a brownie mix that had a cocoa-rich taste.”

“Simply Organic’s Pancake and Waffle Mix delivers the flavor, texture, and fluffy density that is missing in so many other pancake and waffle mixes,” adds Kazimour. “According to New Nutrition Business Report’s research, up to 25 percent of American parents are actively seeking gluten-free foods and snacks for their kids. Whether you need to or simply choose to follow a gluten-free diet, it’s all about taste,” she comments. “These two mixes are a great-tasting and easy alternative.”

In the current economic climate, more people have discovered they can save money by baking at home, especially gluten-free items, which can be rather expensive and tedious because they require buying so many specialty products as ingredients. “Both of our new mixes require only two additional ingredients and can take less than five minutes to prepare, so they are convenient and relatively inexpensive,” Kazimour points out. “Even when made with organic ingredients, the cost per serving is still less than 60 cents.”

Kazimour notes the new Simply Organic baking mixes are free of hydrolyzed vegetable protein, modified food starch, hydrogenated oils, and genetically engineered ingredients. With an 18-month shelf life, consumers can conveniently store the baking mixes in the cupboard for future use.

Value priced at $4.99 per box, these mixes can be used in a variety of ways. Recipe suggestions are provided on each package, as well as on the Simply Organic website. The new flavors complement Simply Organic’s other gluten-free, Fair Trade Certified baking mixes, such as its popular Carrot Cake, Chai Spice Scone, Banana Bread, Cocoa Cayenne Cupcake and Honeypot Ginger Cookie mixes.

Most natural and organic retailers will have the new Simply Organic gluten-free baking mixes in their stores in the coming months, however, consumers can purchase them now online at www.simplyorganic.com or by calling toll-free at 1-800-669-3275.

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Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.