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Simply Organic® Recipe App Now Available For iPad®

NORWAY, IOWA (March 01, 2011) - Just in time for the upcoming Spring holidays and the cooking that accompanies family gatherings, Simply Organic has released a new version of its critically acclaimed iPhone® recipe app for the Apple® iPad®. Available free from the iTunes® store, the latest release has new functions that let users type in their own flavorful tips and tricks for any recipe and receive weekly recipe ideas and coupons.

“Anyone can browse and search more than 1,400 professionally created recipes, toggling between user-friendly shopping and cooking formats,” explains Kory Kazimour, senior brand manager for Simply Organic. One of the more convenient new features is the Sneak Peak function. Users can now look at a list of recipes in the category and get a picture preview, the key facts such as prep time, cooking time, ingredients and cooking directions. They can then click the full view if they like what they see. “This new recipe application also allows users to search for recipes in a variety of ways, and rate each recipe according to how well the cook likes it,” adds Kazimour.

The new version of the Simply Organic recipe app will allow users to add their own notes for future reference. “Let’s say, for example, someone experiments with a slight variation of the amount of herbs or spices in a recipe, or the apples they prefer in a certain dish are Golden Delicious instead of Red Delicious, and they want to remember that,” continues Kazimour, “simply type a note in the space provided under the recipe, and you instantly have a saved record of the changes you made to make it your own recipe.”

The app also generates recipe suggestions randomly with a spin of the touch screen. “Developing new ideas for feeding the family doesn’t come easily for most people,” says Kazimour. “The new sneak peak feature will also let users get a glimpse of several recipe ideas within a specific category, as another way to spur meal-time creativity.”

Similar to Simply Organic’s first app release, users can browse popular recipe collections, from Healthy Kids to Vegetarian Main Dishes, and then flip from recipe to recipe. Users can filter their recipe searches by what they already have stocked in their fridge, by what ingredients are in season, or by a key word. Cooks can even sort by ease of preparation, cooking time, or by their rated favorites. Best of all, as recipes are selected and the shopping list generated, users can either check off items as they shop, or if they prefer, simply email the recipe and grocery list to themselves, print a hard copy, and use Google Maps to get directions to the nearest retailer where Simply Organic spices, seasonings and mixes can be found.

A special shopping feature of the application is the ability for users to email themselves coupons for any Simply Organic product and print them before heading to the store. “We hope the coupons encourage folks to try out new and flavorful herbs and spices from around the world,” Kazimour points out. “The email function also lets users email recipe ideas to friends or family, especially welcome when dividing up cooking duties for large family gatherings,” she adds.

Even with the 50-percent increase of recipes in its newest app version, Kazimour anticipates that Simply Organic will add an average of 10 new recipes twice every month, beginning in April. Those new recipes are automatically added for free and simply require the user to accept the new recipe download notice.

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Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings, baking flavors and mixes while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic agriculture and education, Simply Organic genuinely offers "Simply Healthy Living. Simply Great Taste." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting environmental and social responsibility. For more information, visit Frontier's website at www.frontiercoop.com.