NORWAY, IOWA (Aug. 17, 2017) – Simply Organic is encouraging consumers to create clean, restaurant-quality meals with hallmarks of great Mexican cuisine right at home during its newly launched digital campaign, with the tagline, “An Organic Revolution is Simmering.” This campaign highlights the brand’s new line of USDA-certified organic Southwest Simmer Sauces.
The digital campaign runs from Thursday, Aug. 17 through Saturday, Sept. 30 and places an emphasis on showcasing the new products’ simplicity, as Simply Organic understands consumers don’t always have time to prep a sauce from scratch.
Simply Organic has partnered with food influencers SuperMan Cooks (@supermancooks) and Rachel Mansfield (@rachlmansfield) to help spread the word about the new products and inspire delicious weeknight meals. Each influencer will host giveaways with prizes including: Simply Organic Simmer Sauces, a Le Creuset Skillet, Casabella Skillet Slinger and more.
The Jam Lab (@thejamlab), Fit Fork Feed (@thefitforkfeed), Street Smart Kitchen (@streetsmartkitchen) and Simple Root Wellness (@alexaschirm) will also be providing recipes and tips to inspire consumers to create their own Simmer Sauce recipes.
Consumers are encouraged to join the campaign by engaging with these food influencers and sharing their creations on social media using the hashtag #OrganicMoments.
Simply Organic’s Southwest Simmer Sauces come in four unique flavors: Classic Fajita, Mild Taco, Red Enchilada and Southwest Taco. New stop-motion videos — featuring recipes that only need one or two additional fresh ingredients — are also available for consumers to watch and share:
Classic Fajita Simmer Sauce: https://youtu.be/_mFBI_5G2eM
Mild Taco Simmer Sauce: https://youtu.be/-PNI_DaGeFQ
Southwest Taco Simmer Sauce: https://youtu.be/mAVuslQdz6Q
Enchilada Simmer Sauce: https://youtu.be/8ZWtSOLvLRY
Vegetarian Jackfruit with Southwest Simmer Sauce: https://youtu.be/B58q98oKhf8
Learn more about Simply Organic’s Southwest Simmer Sauces at: https://www.simplyorganic.com/community/new-products/simmer-sauces.
Simply Organic®, an all-organic brand from Frontier Co-op®, offers an extensive and growing selection of certified organic spices, seasonings, and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic agriculture and education, Simply Organic genuinely offers "Pure.Simple.Joy.” Find out more about Simply Organic at www.simplyorganic.com.
Founded in 1976 and based in Norway, Iowa, Frontier Co-op offers a full line of natural and organic products under the Frontier Co-op, Simply Organic, and Aura Cacia® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier Co-op's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier Co-op's website at www.frontiercoop.com.