Pure, Organic Madagascar Vanilla

Quality Starts at the Source

Imitators are everywhere. But no amount of artificial flavors, sugar or preservatives can help these cheap substitutes match the taste or experience of using pure, organic Madagascar vanilla in your kitchen.

Pure Vanilla

Pure vanilla comes from the beans (or pods) of Vanilla planifolia, an orchid that grows in tropical climates. Flowers are carefully pollinated and each bean is harvested by hand. Once picked, they take up to 9 months to cure, sweat, dry and mature.

Imitation Vanilla

Imitation vanilla is created in a lab — often from paper manufacturing waste streams or petrochemicals — to create a synthetic vanilla flavor, fast and cheap.

Types of Vanilla Explained

Pure Vanilla Extract

Made with two simple ingredients: real vanilla beans in water + alcohol

Pure Vanilla Flavoring

Not to be confused with imitation vanilla! Real Vanilla beans + non-alcoholic carrier, such as glycerin (ideal when non-alcoholic vanilla is preferred)

Vanilla With Other
Natural Flavors

This product contains vanilla derived from real vanilla beans — but check the label first (it likely contains more sugar than vanilla)

Imitation Vanilla or
Artificial Vanilla

Water + added artificial flavors, colors and preservatives

What the Label is Really Telling You


Indicates that no other ingredients besides vanilla have been used to simulate vanilla flavor.

Madagascar Vanilla

A premium designation indicating the product comes from the island of Madagascar — considered by many to be the world’s premier vanilla growing region.

USDA Certified Organic

The product meets strict regulatory guidelines to ensure it is produced in compliance with organic practices and does not contain ingredients that are artificial or genetically modified.


An unregulated marketing term that can include ingredients that are heavily processed, such as high-fructose corn syrup.

With Other Natural Flavors

A phrase sometimes used to disguise products made with real vanilla that have been heavily diluted with water, sugar and other ingredients to reduce costs. Always check the label to see what it’s made from.

What Makes Organic
Vanilla Special?


And when it comes to organic vanilla from Simply Organic®,  there are no shortcuts. From start to finish, it can take over a year to grow, hand-harvest and meticulously hand-cure each crop. It’s a delicate and time-intensive art form perfected over generations and preserved by Simply Organic’s growing partners — a rarity in today’s world.

Organic Vanilla makes up 15% of 
the world’s total vanilla supply.

What To Look For

More Than a Baking Vanilla

Simply Organic® Pure Madagascar Vanilla Extract adds the perfect touch of flavor, warmth and richness to any baking recipe, from brownies to Bundt cakes. But don’t stop there! 

Savor the unbeatable flavor in your morning oats, smoothies, cocktails, tea, savory marinades and more!