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Anne Rierson
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New, Simply Organic® Brand Organic Foods at Everyday Prices— Winners for Casual Meals and Entertaining
Convenient, comparatively priced organic foods, along with recipes, just in time for Super Bowl and other winter celebrations

BOULDER, COLO. (DECEMBER 10, 2001)— Convenient, great tasting, organic foods at the same price as conventional versions? Not a likely scenario, until now. With new Simply Organic® brand convenient, economical organic foods, available just in time for Super Bowl and other home entertaining, hosts can plan a spread of simple, delicious foods that are healthful and environmentally friendly, too, because they're made with organic ingredients. What's more, the first wave of Simply Organic foods— including seasoning mixes, herbs and spices, and baking flavors— are comparatively priced with their conventional-food category leaders.
Simply Organic offers a menu of easy, down-home recipes and tips that will make a game-day party a convenient, flavorful success. With 100%-certified-organic ingredients chosen from the new Simply Organic line of 13 dry seasoning mixes including sauce and gravy mixes, 16 bottled culinary herbs and spices, and seven bottled baking flavors and extracts, these recipes are packed with hearty flavor and pure goodness.

"Simply Organic brand foods are just that— simply…organic," remarked Terry Tierney, chief marketing officer for Frontier Natural Products Co-op, Boulder, Colo., which produces and markets the Simply Organic family of products. "Because our Simply Organic foods are convenient and wholesome, consumers can feel good about serving them to their family and friends. And since they're comparison-priced with conventionally produced foods, consumers now can make organic foods a part of their everyday meals, even if they've shied away in the past because of usually higher prices for organic foods."

Sales of organic products have grown by an average of 22.74% over the last 10 years, and 24.72% over the last three years, according to the Organic Trade Association. Organics is one of the fastest growing segments of consumer-packaged goods. More and more consumers want to shelter their family from pesticides, additives and genetically modified foods. And with the nation's new-found desire to return to a simpler, more authentic way of life, people are paying more attention to the role organics play in protecting the environment, promoting agricultural sustainability and supporting the family farm way of life.

* Authentic and genuine everyday favorites in the Simply Organic Seasoning Mixes line include a wide range of convenient flavor options such as Garlic Pasta Sauce, Spicy Chili Seasoning, Fajita Seasoning, Alfredo Mix, Sloppy Joe Seasoning, Sweet Basil Pesto Seasoning, Roasted Chicken Gravy and a half-dozen more organic blends.
* Simply Organic Baking Flavors include familiar ingredients— pure Almond and Vanilla Extracts in two sizes; zippy Peppermint Flavor; and tangy Lemon and Orange Flavors.
* The Simply Organic Herbs and Spices, packaged in distinctive, French square glass bottles evoking an antique look, include favorites such as All-Purpose Seasoning, Garlic Salt and All-Season Salt; Black Pepper, Black Peppercorns, Garlic Pepper and Lemon Pepper; Ground Cumin and Turmeric; Ground Cinnamon and Ground Ginger; Basil, Oregano and Parsley; along with Garlic Powder and Minced Onion.

In early Spring 2002, Simply Organic will launch product lines of wholesome, organic boxed dinners. The boxed dinner line will include two varieties of macaroni and cheese, nine "add meat" dinners and eight noodle-and-rice side dishes with family favorites including Beef Stroganoff, Chicken Parmesan, Creamy Tuna Spirals, Herb Chicken and Roasted Garlic Noodle, Cheddar and Broccoli Rice, and Garlic Butter and Herb Noodle. 

Simply Organic foods are currently available nationwide at Whole Foods Market stores and other natural foods stores, as well as mainstream supermarkets such as Wegman's on the East Coast and Fred Meyers in the Pacific Northwest, with many more conventional supermarkets planning to carry the Simply Organic product lines right next to comparable, conventionally produced foods in their categories. For the nearest retailer, consumers can call the customer service line of Frontier Natural Products Co-op, the maker of Simply Organic, at 1-(800) 669-3275.

Editor's Note: The accompanying Simply Super Bowl Party recipes may be used as a sidebar to the Simply Organic brand new-product news in this release.

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Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.