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Anne Rierson
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NEW SIMPLY ORGANIC® SALT BLEND FOLLOWS "HOT" TREND
Hot & Spicy® Salt Answers Food Lovers' Demand for Fiery Foods

NORWAY, IOWA (September 9, 2005) Simply Organic®, Frontier Natural Products Co-op's all-organic brand of spices and seasonings, has responded to the growing popularity of hot and spicy flavors in foods by introducing Hot & Spicy® Salt. The fiery red blend heats up natural sea salt with the addition of organic cayenne and chipotle chili peppers.

With Americans demanding more spices — and heat units — in their food, Simply Organic Hot & Spicy Salt fits the bill, providing a smoky-hot kick to almost any dish. The product label suggests sprinkling the flavorful salt on a wide variety of foods, including burgers, chicken, baked potatoes, sweet corn, popcorn, soups and salads.

"Overall spice consumption has more than doubled over the last twenty years, and much of that increased demand has been for hot spices," says Brett Karminski, Frontier's seasonings category manager. "Hot & Spicy Salt--like Simply Organic Spicy Dips, the high-heat versions of our organic dip line--was developed with this demand in mind," he explains. "Since both hot spices and organics are very strong trends, we believe this organic seasoning has fantastic potential."

Karminski points to three main influences on the escalating appeal of hot spices--immigration from countries where hot, spicy foods are especially popular, like Asia, the Caribbean, and Mexico; increased international travel; and exposure to spicy-hot foods on popular television cooking shows. "Our market is food lovers looking for high-quality organic seasonings that provide exciting new flavor experiences," says Karminski, "and that audience is growing rapidly."

Simply Organic Hot & Spicy Salt is certified organic by Quality Assurance International (QAI) and bears the USDA Organic seal. It contains no hydrolyzed vegetable protein, modified food starch, hydrogenated oils, or genetically engineered or irradiated ingredients. It's also kosher certified by KSA. The shatterproof shaker-top container is freshness sealed, freshness dated and tinted to protect against exposure to light, which can damage spices. Suggested retail price is $4.19 for a 9 oz. container.

Complete product and sales information is available at 1-800-669-3275.

Note to editors: Product samples and photos are available upon request.

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Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.