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SIMPLY ORGANIC® BRINGS RECIPES, SHOPPING LISTS TO THE GROCERY STORE
New, free app for iPhone® & iPod® touch offers healthy, easy cooking & shopping options

NORWAY, IOWA (August 27, 2009) — In a pinch for time, but still want to give your family a healthy homemade meal? If you’ve got an iPhone® or iPod® touch, Simply Organic® just made it easier for you. Available free from the iTunes® store, Simply Organic has just launched a recipe application that allows users to search for recipes by categories, ingredients, and a host of other criteria. The application generates shopping lists from selected recipes, and you can even get directions to the nearest location where Simply Organic products are sold.

“Anyone can browse and search more than 1,100 professionally created recipes, toggling between a user-friendly shopping format, and a cooking format that shows easy-to-follow instructions, nutrition facts and, in some cases, chef suggestions to further spice up the recipe,” remarks Kory Kazimour, senior brand manager for Simply Organic. “Our nutritious, convenient-to-make and affordable recipes appeal to cooks of all experience levels," adds Kazimour, “and this exciting new recipe application allows them to search for recipes in a variety of ways, and rate each recipe according to how well it’s liked.”

Users can browse popular recipe collections, from Healthy Kids to Vegetarian Main Dishes, and then flip from recipe to recipe. You can filter your recipe search by what you already have stocked in your fridge, by what ingredients are in season, or by keyword. Sort by ease of preparation, cooking time, or by favorites. Best of all, as recipes are selected and the shopping list generated, users can check off items as they shop.

The app also generates recipe suggestions randomly with a spin of the iPhone/iPod touch. “Coming up with new ideas for feeding the family doesn’t come easily for most people,” says Kazimour. “So a random-drawing feature presents a simple and fun solution to that dilemma.”

A special shopping feature of the application is the ability to email yourself coupons for any Simply Organic product so you can print them before you head to the store. “We hope the coupons encourage folks to try out new and exotic herbs and spices from around the world,” Kazimour points out.

Perhaps the best feature is the ongoing addition of new recipes. Kazimour anticipates that Simply Organic will add an average of 80 new recipes monthly, beginning in October. Those new recipes are automatically added for free.

The Simply Organic recipe application was created by Blockdot, Inc., which recently won an award at the 2009 Macworld Conference for the best iPhone word game for its application game “Chicktionary.”

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Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.