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SIMPLY ORGANIC® OFFERS FIRST FAIR TRADE CERTIFIED™ BAKING MIXES
Easily prepared organic mixes are ready for the oven in 10 minutes or less

NORWAY, IOWA (July 27 , 2007) — Families can appreciate the treat of fresh oven-baked goods even more knowing they are organic, nutritious, and socially responsible as well as tasty. Simply Organic®, the all-organic brand from Frontier Natural Products Co-op™ has introduced the first line of baking mixes to feature Fair Trade Certified™ ingredients. Simply Organic Gluten-free Baking Mixes offer nontraditional flavor combinations that feature Simply Organic spices and seasonings in delicious versions of Banana Bread, Carrot Cake, Chai Spice Scone, and Cocoa Biscotti. Preparation requires just two or three additional ingredients, and the mixes can be ready for the oven in about 10 minutes.

"Organic baking items are growing at twice the rate of conventional baking mixes, and a recent survey showed almost a third of those surveyed would like to see more organic bakery items available," says Kory Kazimour, the Simply Organic senior brand manager. "Our baking mixes address this demand with unique recipes that expertly utilize high quality spices and seasonings such as our signature cinnamon, cardamom, ginger and cloves, maple granules and allspice. We have also used Fair Trade Certified cocoa and sugar to create tasty treats that you can feel totally good about."

Kazimour says nutrition was a concern when developing the mixes as well. They are made without any wheat or barley, using brown rice flour instead. No oil is required with any mix — a challenge, Kazimour notes, that her product development team was able to meet without compromising taste. Directions for butter-free alternatives are provided on the packages. "Another feature we're pleased with," says Kazimour, "is that the mixes are shelf stable and can be used up to eighteen months after date of manufacture."

Each of the mixes has a natural twist that provides intriguing new flavor combinations — Banana Bread combines cinnamon with allspice and wholesome brown rice flour for a rich, fruity flavor; Carrot Cake is a classic updated with robust maple granules and brown rice flour; Chai Spice Scone is an old-world tradition that's given a spicy new attitude with cardamom, black pepper, ginger, cloves, and cinnamon; and Cocoa Biscotti provides a uniquely flavored combination of brown rice flour and rich Fair Trade Certified cocoa.

Like all Simply Organic products, Simply Organic Gluten-free Baking Mixes are organic; contain no genetically engineered, irradiated or ETO-treated ingredients; and are freshness sealed and dated. Simply Organic offers the only comprehensive all-organic line of spices across the U.S. and is the most popular organic spice brand — one out of every four organic spices purchased is a Simply Organic product. One percent of Simply Organic sales go into a fund that supports organic farming.

Note to editors: Product samples and photos are available upon request.

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Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.