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NEW SIMPLY ORGANIC® GLUTEN-FREE BAKING MIXES DELIVER “MADE-FROM-SCRATCH” FLAVOR
Herb-infused pizza crust, spice cookie, and cake mixes extend product family

NORWAY, IOWA (July 19, 2011) - Capitalizing on increasing consumer interest in gluten-free foods, Simply Organic® is adding four new, delectable, gluten-free baking mixes that everyone will enjoy, whether or not they need to follow a gluten-free diet. New Devil’s Food cake mix, Golden Vanilla cake mix, Spice Cookie mix, and an herb-infused Pizza Crust mix are vegan and have USDA organic certification. An added bonus for the two cake mixes and the cookie mix is that they contain Fair Trade Certified™ ingredients.

Simply Organic® Devil’s Food Cake Mix is based on delicious Fair Trade Certified™ organic cocoa. “The tempting chocolaty richness will change the mind of anyone who thinks gluten-free cake can’t be a decadent treat,” claims Kory Kazimour, Simply Organic Senior Brand Manager. “As we developed this mix, we insisted on delivering a cake mix that has a moist, cocoa-rich taste.”

Simply Organic® Golden Vanilla Cake Mix uses organic Madagascar vanilla bean powder to create a delightfully sweet and enticingly aromatic dessert. “Along with the wonderful flavors of pure vanilla, we made sure the light and fluffy texture matched up with the best made-from-scratch recipes found in boutique bakeries,” asserts Kazimour.

Sugar and spice and everything nice describe Simply Organic® Spice Cookies perfectly. “We tried several combinations and adjusted the levels of cinnamon, ginger, nutmeg and cloves to create a taste sensation that's deliciously irresistible,” says Kazimour. “Preparation directions produce an ideal balance that is neither too chewy nor too crunchy.”

Simply Organic® Pizza Crust Mix is infused with six Mediterranean herbs to give homemade pizza real Italian flavor. “This thin, crispy crust complements a multitude of toppings and enhances the flavor of both white and red sauces,” notes Kazimour. “It's easy, versatile and delicious, and family and friends will think you made this crust from scratch.”

“All of our new mixes require only two or three additional ingredients and take less than five minutes to prepare, so they’re convenient and relatively inexpensive,” Kazimour points out. “Even with organic ingredients, the cost per serving is still less than $1.25.”

Kazimour also notes the new Simply Organic baking mixes are free of hydrolyzed vegetable protein, modified food starch, hydrogenated oils, and genetically engineered ingredients. With an 18-month shelf life, consumers can conveniently store the baking mixes for future use.

Priced at $4.99 per box, home cooks can use these mixes in a variety of ways. Recipe suggestions are provided on each package, as well as on the Simply Organic website. The new flavors complement Simply Organic’s other gluten-free, baking mixes, including its popular Carrot Cake, Chai Spice Scone, Banana Bread, Cocoa Cayenne Cupcake, Pancake & Waffle, and Cocoa Brownie mixes.

Most natural and organic retailers will have the new Simply Organic gluten-free baking mixes in their stores in the coming months, however, consumers can purchase them now online at www.simplyorganic.com or by calling toll-free at 1-800-669-3275.

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Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings, baking flavors and mixes while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic agriculture and education, Simply Organic genuinely offers "Simply Healthy Living. Simply Great Taste." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting environmental and social responsibility. For more information, visit Frontier's website at www.frontiercoop.com.