FOR IMMEDIATE RELEASE

For information about products or services, please contact:
Customer Care
800-669-3275

Media Contact:
Anne Rierson
anne.rierson@frontiercoop.com
319-227-7996 ext. 1163

NEW SIMPLY ORGANIC® MINI SPICES OFFER MAXIMUM FLAVOR
Small size is perfect when a little goes a long way

NORWAY, IOWA (June 2, 2010) - A recent study by the McIlhenny Company reveals that 83 percent of Americans are now cooking dinner at home four to seven times per week. With more people cooking at home today rather than dining out, seasonings and spices are increasingly sought out to enhance meal flavor. In response to this increased demand, Simply Organic is adding 11 new seasonings and spices to its highly popular line of organic mini spices.

Some of the new additions are recognizable staples -- cayenne pepper, curry powder, lemon peel, marjoram, nutmeg and tarragon, along with black sesame seed and chipotle pepper. New pre-blended seasonings include herbes de Provence, garam masala and pumpkin pie spice. Many of these spices are prominent in American dishes, as well as the increasingly popular Mediterranean and Indian cuisines.

“In a recent study by the Hartman Group, 62 percent of shoppers cited seasonings and spices as an ingredient that best assists flavoring home-cooked meals,” notes Kory Kazimour, Senior Brand Manager at Simply Organic. “Simply Organic’s pure, organic spices with no preservatives or additives ensure fresh, peak flavor, and the mini size is perfect for fully stocking a spice cabinet without taking up too much space,” she adds.

The new spices in mini containers offer other advantages over larger spice bottles. The smaller size is a less expensive way to try out new or unfamiliar spices and is more likely to get used up before the spice loses its freshness and robust flavor. The smaller containers also make it easier to pack when stocking the family RV, camping or for overnight backpacking expeditions.

The fact that each new mini spice offering is organic is particularly relevant, in light of the recent report issued by the President’s Cancer Panel, which included a recommendation by the authors to “Give preference to food grown without pesticides, chemical fertilizers and growth hormones.”

The suggested retail price for each Simply Organic mini spice is $2.19. They are available at natural grocery retailers across the U.S. or online at www.simplyorganic.com.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Note to editors: High-resolution individual and group product images are available upon request.

Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.