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SIMPLY ORGANIC® ADDS FOUR NEW GRILLING SEASONS® PRODUCTS
Vegetable, Seafood Seasonings and Two Unique Marinades Boost Popular Line

NORWAY, IOWA (May 10, 2007) — Simply Organic®, the all-organic brand of spices and seasonings from Frontier Natural Products Co-op™, is adding four new Grilling Seasons® products to the line of popular organic grilling seasonings and marinades, three of which — the Vegetable Seasoning and the Lemon Pepper and Garlic and Herb marinades — are not currently offered in the natural channel. Seafood Seasoning rounds out the new grilling seasonings.

"Our ready-to-use shake-on seasonings and convenient 30-minute marinades meet the demands of today's time constrained consumer," says Kory Kazimour, Simply Organic brand manager, "but at the same time, our grilling blends beat the national competition on taste across the board."

With a market share of 67%, and an annual growth rate of 86%, Simply Organic is undeniably the consumer's choice in natural grilling seasonings and marinades, a fact Kazimour attributes to catching a wave of popularity with a high quality product. "Three out of every four Americans own a grill, and sales of organic meat, poultry and seafood is growing at over 67% in natural food stores," she says. "When Simply Organic, the fastest growing brand of organic packaged seasonings, came out with fresh, full-flavored grilling seasonings, people were excited."

Kazimour says the new products build on the grilling expertise developed during the creation of the original Grilling Seasons line and extends the selection into the areas of grilling being explored more and more by consumers. "People are putting a lot of seafood and vegetables on their grills," she says. "We wanted to offer natural organic seasonings developed especially to complement those choices and create distinctive marinades that go well with any grilled dish and lend unique flavor to other dishes such as pasta, stir fries, and salads.

Both seasoning mixes have an SRP of $4.69, and the marinade mixes retail for $1.49, the same pricing as the current Grilling Seasons line of Steak, Spicy Steak and Chicken seasonings and Zesty Herb, Mesquite BBQ and Steak marinades — the only line of organic grilling seasons and marinades on the market.

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Simply Organic®
Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at www.simplyorganic.com.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. For more information, visit Frontier's website at www.frontiercoop.com.