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Simply Organic Funds New Water Wells for Madagascar Vanilla Farmers
A $40,000 Well Earth™ grant is helping change lives with clean water

NORWAY, IOWA (February 28, 2012) - On a recent sourcing trip, Tony Bedard, CEO for Frontier Natural Products Co-op™, saw firsthand the positive impact Frontier’s Well Earth™ program is making for our vanilla partner in Madagascar. Thanks in large part to a grant of $40,000 donated through Simply Organic’s One Percent Fund (SO1%), clean water is now easily accessible to thousands of people in 38 villages. A new YouTube video has been posted that highlights the Madagascar Well Earth project supported through SO1%.

The 49 new wells provide cleaner water for the villagers' use and save the women and children in the villages several hours a day of walking to streams that are sometimes miles away. The wells also supply the grower co-op with a convenient and stable source of clean water for processing their premium-quality vanilla beans. “Working with these vanilla farmers has been an exciting development in our Well Earth sustainable and ethical sourcing program,” says Bedard. “By helping to provide easy access to clean water, we are enabling the farmers to more efficiently and effectively grow and harvest their vanilla beans and to increase their incomes.”

SO1% takes one percent of net sales on all Simply Organic spices, seasoning mixes, baking flavors/extracts, and baking mixes and uses it to support organic agriculture through education, research, and grower development.

“SO1% is having a remarkable impact both domestically and internationally,” says Kory Kazimour, senior brand manager for Simply Organic. “Every time consumers purchase a Simply Organic item, not only do they receive a high-quality product, but they’re also supporting important organic programs.

During 2011, SO1% surpassed half a million dollars in total donations. “We’re pleased to have passed this major milestone in donations to worthy organic agricultural and educational institutions and projects, but we’re not stopping there,” remarks Kazimour. “Now that people know they make a difference in people's lives when they buy Simply Organic products, we think we'll break the million-dollar threshold in much less than the ten years it took us to get to this point.”

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Note to editors: Photographic images of the Madagascar water wells or other specific Well Earth projects are available upon request.

Simply Organic®
Celebrating its 10th anniversary, Simply Organic®, an all-organic brand from Frontier Natural Products Co-op™, offers an extensive and growing selection of certified organic spices, seasonings and baking flavors while supporting organic agriculture around the globe. By providing the best available organic seasonings and donating one percent of sales to organic farming causes, Simply Organic genuinely offers "a way to eat, the way to live." Find out more about Simply Organic at www.simplyorganic.com. Twitter us at @SimplyOrgFoods and on Facebook www.facebook.com/SimplyOrganicFoods.

Frontier Natural Products Co-op™
Founded in 1976 and based in Norway, Iowa, Frontier Natural Products Co-op™ offers a full line of natural and organic products under the Frontier, Simply Organic®, Aura Cacia® and Aura Cacia Organics® brands. Products include culinary herbs, spices and baking flavors; bulk herbs and spices; and natural and organic aromatherapy products. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting environmental and social responsibility. For more information, visit Frontier's website at www.frontiercoop.com.